Godiva had some big plans for the next few years including opening 2,000 cafes by 2025. They announced the plans shortly after opening their first location in New York in 2019 according to Food Business News.
However, the pandemic threw a wrench in those plans and Godiva has since reversed course, announcing this week that instead they will close all of their brick and mortar locations. Retail shops will be rolled into the closures, including the store at the Fashion Mall.
Godiva’s CEO said, “Of course, this decision was difficult because of the care we have for our dedicated and hardworking chocolatiers who will be impacted. We are grateful for all they have done to make wonderful moments for our consumers and spread happiness through incredible customer service and living our values and behaviors.”
Stores are expected to be closed or sold by the end of the first quarter of 2021.
