A 30-second spot during last night’s Super Bowl cost a cool $5.6 MILLION . . . or about $186,000 per second. So which ones were worth the money?
Well, a lot of them were teased or released beforehand. So there weren’t a ton of surprises. Here are a couple of my favorites. Feel free to agree or disagree…
One of the best commercials was the very first one of the night. The NFL’s “Next 100” ad actually blended INTO the game. And a ton of current and former NFL players had cameos.
It started with a kid running through various cities with a football while different players like Jim Brown and Joe Montana told him to “take it to the house.” He even stopped at the Pat Tillman statue in Arizona to pay his respects.
Eventually, he showed up at the Super Bowl and walked through the tunnel . . . past Hall of Famers like Brett Favre and Barry Sanders . . . then it transitioned to a LIVE FEED of the game, and he came running out on the field to deliver the game ball.
The Jason Mamoa add was fun. A great spot for Rocket Mortgage featured a SCRAWNY and BALD version of Jason Momoa. It showed him stripping off his muscles like a fake body suit. Then his real-life wife Lisa Bonet spotted him while he struggled to bench press a bar with no weights on it. The theme of the ad was, “At home, I can truly be myself.”
Love him or hate him, I liked this. Post Malone was in a funny ad for the new Bud Light Seltzer where the voices in his head caused him to destroy the inside of a convenience store.
