It’s no secret that 2015 has been McDonald’s roughest year to date. They’ve had to close stores for the first time in a very long time, and are making major changes to their menu to accommodate the changing diets of Americans. Part of it’s re-branding in 2016 includes a DRAMATIC face lift. This “McDonald’s Next” that debuted in Hong Kong a couple weeks ago is a model for what future McDonald’s will be looking like in the new future. It kind of reminds me of a Starbucks…what do you think?
